The article says. "Here's our choice for some of the best artificial lures--these are the ones WE will be using in '66." They feature 15 deadly Artificial of which 4 are Smithwicks. The Devil's Warhorse, Rooter Senior and Rooter Jr., and the Devil's Pacer. They also say. " We never intentionally say that any item is the best. We say that we believe it is the best, and only after we have conducted exhaustive tests and compared notes with the very, very good fishermen."