Has a listing for: S-100 Devils Horse, F-100 Devils Horse, F-200 Devils Horse, F-700 Devils Horse (Dancer), B-900 Devils Horse (Ma Scooter) A-2200 Wood Chug, C-2200 Wood Chug, A-900 Butterfly.
This ad was contained in a newspaper size fishing magazine. The magazine is called "Fishing News". Several years later it was known as "Fishing Facts". This edition of Fishing News had an insert from "Boston Store" which was a tackle store which appears to be an affiliate of the Fishing News. This ad was in this insert titled "Boston Store 1968 Tackle List"